Coursera and Real Madrid European University launch two sports specializations in AI in Latin America. How do I enroll?

Coursera, Inc., one of the leading global online learning platforms, and Real Madrid Graduate School Universidad Europea announced the launch of two specializations focused on artificial intelligence and sports media for the Latin American market. These initiatives seek to equip professionals, coaches, communicators, and future leaders in the sports industry with cutting-edge tools that are transforming management, performance, and communication in sports.

They are available online, in Spanish, with internationally recognized certification. Photo: iStock

Content and focus of the specializations

The programs are taught by professors and professionals affiliated with the Real Madrid Graduate School at Universidad Europea, an institution that since 2006 has trained more than 18,000 students of over 100 nationalities in disciplines related to management, communication, health, and technology applied to sports.

AI in Sports: A Club's View: Explores how artificial intelligence is used in performance analysis, player and team data management, and the optimization of strategic decisions in sports clubs.
Sports Media Revolution: Innovative Strategies: focuses on the impact of new technologies and digital trends on content creation, fan engagement, and the development of global audiences.

Both programs are 100% online, taught in Spanish, and offer international certification endorsed by Coursera and Real Madrid Graduate School at Universidad Europea.

AI in Sports addresses performance analysis, data management, and decision-making in clubs. Photo: Coursera

How to register for the programs

The registration process is completed through the Coursera.org platform. The steps are:

Create a free account or log in with an existing account.
Search for the desired program (“AI in Sports” or “Revolution in Sports Media”).
Select the “Register” option.
Choose between : *Free trial period or *Monthly subscription with full access to content.
Upon successful completion of all modules and assessments, the student receives an official certificate.

Impact in Latin America and upcoming releases

The alliance between Coursera and Real Madrid Graduate School at Universidad Europea seeks to expand access to world-class sports education in a region where sport, and especially soccer, has a strong cultural and economic significance.

In addition to these two specializations, the launch of 12 additional programs is planned in areas such as Big Data and data analytics in sports , sports nutrition, strength and conditioning, and other fields that are setting trends in the industry.

A collaboration between sporting prestige and digital education

Real Madrid, with 122 years of history, 15 UEFA Champions League titles, and more than 583 million followers on social media, brings its global prestige and industry experience.

Coursera, for its part, has more than 183 million registered students worldwide, 350 partner institutions, and a robust digital infrastructure that enables it to offer flexible, accessible, and high-quality programs.

With this alliance, both institutions reinforce their commitment to training professionals capable of leading the transformation of sports in Latin America and around the world.

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*This content was rewritten with the assistance of artificial intelligence, based on information from Coursera, Inc. It was also reviewed by a journalist and an editor.