Víver, the entrepreneurial project that is currently present in more than 4,000 points of sale in Spain.

Raúl de Frutos and Fernando Martín are two entrepreneurs from Granada who, in 2020, fulfilled their dream and created Víver, a company specializing in the production and distribution of natural fermented beverages. With the aim of "improving the quality of our food," they arrived in the United States in 2019 to create "the most authentic kombucha in the Spanish market." Today, the Spanish company Víver is present with its eponymous brand, Víver Kombucha, in more than 4,000 points of sale throughout Spain, spread across all the country's department stores, as well as in hotels such as NH, after being selected as a premium brand for its five-star hotel, and in Spanish airports by WH Smith.

Constantly evolving , Víver Living Drinks has now launched Kéfrutas, the first fruit kefir on the market, a natural lactose-free soft drink with natural probiotics and healthy acids, no alcohol, no added sugar, 100% natural ingredients, and authentic fermentation. It's an innovative drink, say De Frutos and Martín, that "combines all the properties of kefir and all the flavor of fruit" and "provides much more than just hydration for both athletes and the more sedentary, regardless of age."

Unlike milk kefir, Kéfrutas is fermented exclusively with fruit juice, making it 100% lactose-free. Furthermore, "its fermentation process generates fine natural bubbles and enhances the authentic flavors of the fruit, creating a full-bodied, unpasteurized beverage perfect for any palate. Kéfrutas is the organic soft drink that provides a refreshing and healthy experience without the need for added sugars or artificial preservatives."

According to Raúl de Frutos, "the development of Kéfrutas was the result of more than a year of research to achieve a product balanced in flavor and with health benefits." He explains that after five years of producing his own kombucha, Kéfrutas "was developed by our team of fermentation experts, working in collaboration with AMC Natural, a leader in the production of refrigerated juices, to guarantee the highest quality and authenticity of the product."

The entrepreneur explains that Kéfrutas was born from "the mission to offer a new generation of beverages with real ingredients, authentic benefits, and much more than just hydration." "At Víver, we believe in fermentation as a way to enhance the best of nature and create beverages that take care of you while you enjoy the best flavor," he explains.

Water kefir originated in Mexico, where its probiotic cultures have been used for generations. Initially, water kefir became popular in several countries as a dairy-free fermented alternative. "At Víver, we've gone a step further and decided to ferment it directly with fruit juices instead of sugar water, achieving a much more authentic flavor and a naturally refreshing beverage."

"Through these years of experience, we've understood that consumers are opting for alcohol-free alternatives and healthier foods. This trend inspires us to continue innovating with beverages that combine well-being and flavor ," they state after describing the product's many properties. They mention that it improves digestive health thanks to the probiotics that help balance the intestinal microbiota, promoting better digestion and nutrient absorption; it strengthens the immune system, as the beneficial microorganisms and organic acids strengthen the body's natural defenses; it also promotes healthy hydration; it has antioxidant properties; and it's also suitable for intolerances.

The two entrepreneurs, both CEOs of the company, took advantage of the launch of Kéfrutas to present their new name and brand image. According to Raúl de Frutos, Víver Living Drinks is the natural evolution of our brand, reflecting our commitment to authentic, live fermented beverages packed with benefits. "Since our beginnings, at Víver we have set out to change the paradigm of healthy beverages. Inspired by traditional fermentation and natural ingredients, we have developed innovative products that combine science, flavor, and well-being. Kéfrutas is the next step in our evolution, a beverage that challenges convention and redefines what it means to drink healthy."