Beauty retailer chain closes more than ten locations in Colombia after nearly a decade in the country: what happened?

The Blind beauty retail chain, which specializes in luxury personal care products, has closed more than ten stores in Colombia.

According to 'Red+ Noticias,' the decision comes less than a year after its parent company, Prosalón, was acquired by the Peruvian conglomerate Lindcorp.

Blind had 13 stores spread across the country's main cities. Since its founding in 2017, the brand had established itself in the premium segment of the Colombian cosmetics market , offering makeup, perfumes, facial treatments, and hair care products from international brands.

The company announced the closure of its physical locations through a post on its official Instagram account:

“ Today we want to say: thank you. For joining us on this sensorial adventure, for trusting us to enhance your beauty. Blind closes its doors with pride and gratitude .”

Although the physical stores have ceased operations, the brand's virtual store continues to operate temporarily , as confirmed on its digital channels:

“ You can still enjoy Blind a little longer… Our online store will remain available for a limited time .”

In 2024, Prosalón was acquired by Lindcorp, a Peruvian conglomerate with more than 100 years of experience and owner of the Aruma chain.

The acquisition was part of an expansion strategy in Latin America and opened the door to new stages of innovation and growth in Colombia.

However, the decision to close the Blind stores comes amid a period of internal restructuring, compounded by a multimillion-dollar fine imposed by the Superintendency of Industry and Commerce (SIC) on Prosalón.

According to the aforementioned media outlet, the SIC determined that Cromantic—another Prosalón brand—engaged in practices that violated consumer rights, such as failing to provide proof of receipt or repairs and demanding documents not required by law to exercise the right of withdrawal on digital purchases.

The Cromantic brand was launched in 2015 as part of Prosalón's strategy to increase access to beauty products.

It reached more than 100 points of sale in 35 cities across the country, consolidating its position as one of the leading chains in the sector.

*This content was written with the assistance of artificial intelligence, based on publicly available information released to media outlets. It was also reviewed by a journalist and an editor.