'X-Tech Visionaries': the event to boost the adoption of artificial intelligence in SMEs in Colombia

With the goal of bridging the digital divide and promoting the adoption of emerging technologies among the country's micro, small, and medium-sized enterprises (MSMEs), Compensar presented the free event "X-Tech Visionaries: The future of your company isn't digital. It's smart."

The event took place on Wednesday, July 16, at the Compensar auditorium on Av. 68 in Bogotá, starting at 7:00 a.m., and brought together more than 1,000 entrepreneurs , technology sector leaders, and startup representatives.

The event was part of a broader strategy to boost the digital transformation of MSMEs in Colombia. Although more than 2,100 startups in the country already use artificial intelligence (AI) as a development engine, only 30% of small businesses and 24% of microenterprises have initiated digital transformation processes, according to iNNpulsa.

These types of spaces seek to bridge that gap by generating applied knowledge and effective networking.

The event featured an agenda comprised of lectures, panels, and networking opportunities. The official opening was led by Óscar Mario Ruiz, director of the Social Welfare and Development Unit, and Margarita Añez, rector of the Compensar University Foundation.

Highlights of the event included:

One of the aspects most appreciated by attendees was the participatory dynamics of the conferences and panels, in which guests shared not only technical knowledge but also their personal experiences implementing AI in real-world business environments.

David Cabrera, CEO and co-founder of Wisecx, opened the conference series with the talk "Think like a startup, grow like a giant."

From his own background, Cabrera illustrated how companies can adopt an agile, growth-oriented mindset through AI tools.

His presentation was notable for its direct dialogue with the audience, which raised questions about marketing automation and data-driven decision-making.

Later , Édgar Navarro, Director of Innovation, Marketing and Communications , presented the main findings of the Colombia Tech Report 2024–2025.

His presentation resonated with attendees by contextualizing the figures within the daily challenges faced by MSMEs.

Navarro highlighted how artificial intelligence is already generating tangible value in sectors such as e-commerce, services, and manufacturing. He also answered questions from the audience about accessible tools and local success stories.

One of the highlights was the panel "DNA of Smart Growth," which brought together leaders from the entrepreneurial ecosystem who have applied technology to solve real-world challenges. Participants included:

The panelists shared stories of startups that have scaled through technological solutions focused on data intelligence.

The presentations were characterized by a practical approach, in which each guest explained how AI has been a tool for making strategic decisions , improving logistics processes, or anticipating market needs.

As part of the Visionarios X-Tech strategy, Compensar launched three free calls for its members , aimed at strengthening innovation and business growth:

These programs were presented during the "From Inspiration to Action" segment, led by Luis Antonio Heredia, a specialist in Business Digital Transformation.

Those interested in participating or learning more can register through the website: https://emprendimiento.compensar.com/convocatoria/visionariosxtech