HORIZONT Congress: Why the heart of Search 4.0 beats for emotional marketing
Klaus Janke, HORIZONT, Nele Odzuck, TikTok, Franziska Eickhoff, L'Oréal, Daniel Schetter, Hearts & Science, and Julia Stern, Google (from left)
What will happen when generative AI arrives in digital marketing? The panel of experts at the HORIZONT Congress addressed this question in two ways: Brands and marketers must already respond to the initial changes in user search behavior. But the long-term changes in digital marketing could be far more radical.
There is no doubt that generative AI will replace traditional search engines as an all-knowing answer machine. But Julia Stern, Managing Director
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