The art of marketing: Music is not everything
The art of marketing :
Reading time: min.
Every day, around 100,000 new songs are released on Spotify and other platforms, and countless platforms are waiting to be played: What does it take to be successful in a market where a musician can do almost everything himself?
It doesn't get much better than this. Just a week before the hype surrounding the song "Cruise" began, Sam Bittner had sealed the deal with ROYA. "This is the ultimate challenge for us A&Rs," he says, "discovering artists early and not being driven by virality or money." And also: being ahead of the competition.
Frankfurter Allgemeine Zeitung
