Peak season is coming! 5 things landlords absolutely must do now

Augsburg (ots) - Peak season is the most profitable, but also the most demanding time of the year for landlords. Taking the right measures now not only prevents unnecessary stress but also ensures full booking calendars. Hendrik Kuhlmann knows what's important: As the founder and managing director of BNB Pro Hosting, he supports people in building successful businesses in the short-term rental sector. Peak season is just around the corner – and with it, the potential for stress for landlords of vacation rentals and vacation homes increases. Now every booking, every review, and every detail counts. But especially during this busy period, there's often little time to take care of important tasks such as price adjustments, property maintenance, and guest communication. Those who fail to act early risk not only financial losses but also long-term reputational damage. "Many landlords start the season with the best intentions, but quickly lose track of day-to-day business," explains Hendrik Kuhlmann of BNB Pro Hosting. "The balancing act between increasing demand and limited resources often leads to important tasks being neglected." "Many of the typical pitfalls can be avoided with a clear action plan," continues the rental expert. "Those who specifically pull the right levers now can navigate the peak season more relaxed." Hendrik Kuhlmann knows exactly what's important: He manages 130 apartments himself and helps others build a profitable short-term rental business without owning their own properties. He also supports existing hosts in professionalizing, automating, and scaling their existing businesses. The rental expert illustrates how landlords can master the peak season with the following five points. 1. Increase visibility. Especially during peak season, visibility determines whether a property is booked or overlooked. Landlords should therefore optimize their profiles on platforms like Airbnb or Booking.com early on. The same applies to their own website. Search algorithms reward active landlords who regularly upload new photos, adjust prices, or respond to reviews with a better ranking. Social media channels such as Instagram or Facebook also offer valuable opportunities to generate attention before the season begins – and thus significantly improve booking success. Professional photos and appealing copy should be a given to specifically reach early bookers. 2. Adjust prices. Many landlords miss out on revenue potential during peak season because they don't adjust their prices dynamically. Instead of relying on fixed prices, it pays to monitor demand daily in order to be able to react flexibly as needed. Automated tools such as Pricelabs or Wheelhouse can provide valuable support here. Landlords should also prepare discount campaigns or last-minute offers to increase occupancy. It has proven particularly useful to activate early bird discounts in good time to ensure occupancy before the season begins. 3. Optimize your accommodation. During peak season, occupancy is ideally high – making it all the more important that everything runs smoothly. Now is the perfect time for a thorough technical inspection – for example, of the air conditioning, Wi-Fi connection, or locks. Aesthetic upgrades such as new bedding, fresh wall paint, or additional amenities like fans, a coffee maker, or beach accessories can also make a difference. As guests increasingly compare and evaluate critically, well-maintained accommodations can secure positive feedback—and thus future bookings—with small improvements. Important: Over-perfection isn't necessary—instead, it's recommended to invest cleverly in the areas where the greatest impact will be achieved. 4. Automate processes. During peak season, there is often little time for manual coordination with guests or cleaning staff. Therefore, it is important to digitize and automate processes early on. Self-check-in solutions such as key safes or smart locks ensure a smooth key handover. Automated messages with reminders or recommendations reliably inform guests of important details—this reduces follow-up queries and relieves landlords. Digital cleaning schedules with fixed time slots and clear instructions also ensure that everything runs smoothly. This creates the necessary efficiency for landlords to maintain an overview, even when managing multiple properties. 5. Expand your network. Overcoming the challenges of peak season alone is often almost impossible. A strong network can make all the difference here. By securing partnerships with cleaning companies, laundry services, and tradespeople, landlords ensure that operations run smoothly even at peak times. Equally important is good communication with neighbors and property management to respond quickly to complaints. Partnerships with local service providers such as bike rentals, bakeries, or cafés are also worthwhile, allowing guests to offer little extras that enhance the overall experience and encourage positive reviews. A strong network also means seeking out exchanges with experienced experts, mentors, or other hosts to overcome challenges together and gain valuable input. Would you like more overview and control during the stressful peak season? Then contact Hendrik Kuhlmann (https://www.bnbprohosting.com/) now and arrange a non-binding initial consultation! Press contact: BNB Pro Hosting GmbH Hendrik Kuhlmann https://www.bnbprohosting.com/[email protected] Press contact Ruben Schäfer [email protected] Original content by: Hendrik Kuhlmann, transmitted by news aktuell Original report: https://www.presseportal.de/pm/162682/6053531