In transition: Mercedes starts selling car dealerships - First branch goes to Sterne Group!

© Photo: ADIL BENAYACHE - ADIL BENAYACHE/SIPA
Mercedes-Benz has sold its first dealership to the Sterne Group, thus marking the beginning of its sales reform. Share price rises! The German automaker Mercedes-Benz has officially begun selling its group-owned dealerships in Germany. The first sale will be the branch in Neu-Ulm, which will in future belong to Sterne Gruppe GmbH. Around 200 employees are affected by the move. "With the signing of the contracts for the sale of the branch in Neu-Ulm, the starting signal for the planned implementation has been given," Mercedes-Benz announced on Monday. The buyer, the Sterne Group, already operates 15 Mercedes locations in southern Germany and, according to Daimler, has... Read the full article...© 2025 wallstreetONLINE

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