EBI GLOBAL TOP 100 Brand Corporations 2025: Technology and AI drive global brand value growth - Luxury and energy under pressure

Vienna (ots) - The GLOBAL TOP 100 Brand Corporations 2025 of the European Brand Institute (EBI) recorded a significant increase of +8.5%, raising the combined brand value of the leading international companies to over EUR 5.4 trillion. Growth drivers are primarily technology, artificial intelligence (AI), healthcare, and retail, while luxury and energy companies are coming under pressure from declining demand and market adjustments. About the ranking: EBI Brand Rankings (https://www.europeanbrandinstitute.com/brand-rankings-1/) US technology companies dominate the top spots. US technology giants once again lead the ranking: Apple (EUR 437.9 billion/+5.0%), Alphabet (EUR 416.1 billion/+14.9%), and Microsoft (EUR 394.9 billion/+19.6%) increased their brand values ​​due to strong demand for cloud services, software, and digital ecosystems. NVIDIA nearly doubled its brand value with breathtaking growth of 99.9%, establishing itself as a key enabler of the global digital economy in the wake of the worldwide AI boom. At the same time, Amazon (+18.1%) and Walmart (+27.4%) impressively underscore the continued strength and resilience of the US retail sector. Europe between digital boost and luxury slump

Europe saw less significant growth overall. LVMH remains Europe's most valuable brand with EUR 127.6 billion, but falls to seventh place globally. Nestlé (EUR 42.9 billion/29th place) and Shell (EUR 42.1 billion/31st place) follow in the next places.

Positive impulses came from Deutsche Telekom (+14.6%) and SAP (+11.0%), which benefited from the digitalization trend. BMW (-9.1%) and Stellantis (-33.1%), on the other hand, suffered from weak consumption, rising costs, and industry pressure. Red Bull, Austria's sole representative, secured 86th place in the ranking with EUR 19.6 billion (+3%). Sectoral Change: Luxury and Energy Facing Headwinds. After years of dynamic growth, the luxury sector entered a correction phase in 2025. LVMH (-13.9%) and Christian Dior (-10.6%) suffered significant losses, driven by weaker demand in China and cautious consumers in Europe. Hermés (+5.3%), on the other hand, demonstrated resilience through strong niche positioning. The energy sector also suffered losses, with Saudi Aramco (-6.1%) and Shell (-7.5%) recording declines as oil and gas prices normalized after the extreme volatility of 2022-23. Asia Remains a Growth Engine: Asian brands once again showed strong momentum. Alibaba (+5.4%) and Tencent (+11.9%) consolidated their leadership in digital ecosystems. Xiaomi (+40.2%) was among the biggest winners, benefiting from expansion in smartphones and electric vehicles. With BYD (+11.7%) and Toyota (+12.4%), the region underscored its central role in the global transformation toward electric and hybrid vehicles. "The GLOBAL TOP 100 2025 document a structural realignment of the global brand landscape. While technology, AI, and healthcare increasingly dominate value creation worldwide, luxury, energy, and traditional industries are entering a cyclical correction phase. Our results confirm: innovation, adaptability, and economies of scale are the decisive success factors for brand resilience in an uncertain global economy," explains Prof. Dr. Gerhard Hrebicek, President of the European Brand Institute. The GLOBAL TOP 100 BRAND CORPORATIONS RANKING of the European Brand Institute is based on the analysis of over 3,000 brand companies in 16 industries according to the latest ISO standards. The basis is the business figures for the 2024 fiscal year (data source: LSEG Data). Press contact: European Brand Institute, Mag. Renate Altenhofer [email protected] www.europeanbrandinstitute.com Original content from: European Brand Institute, transmitted by news aktuell Original report: https://www.presseportal.de/pm/68107/6114565