Apple plans Siri reboot: Sensation: Apple considers AI partnership with OpenAI or Anthropic

Apple is considering using external AI from OpenAI or Anthropic – a radical change of course to finally bring Siri up to the level of its competitors.

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Apple is apparently facing a drastic strategic shift: To make its voice assistant Siri competitive, the tech giant is considering relying on AI models from OpenAI or Anthropic, thereby at least partially abandoning its own developments. According to Bloomberg , Apple has already held talks with both companies and is considering testing specially adapted versions of the Claude (Anthropic) or ChatGPT (OpenAI) models on its own cloud infrastructure.

This step would be remarkable, as Apple has so far relied strictly on internal AI development, for example, using the Apple Foundation Models. However, Siri is apparently lagging significantly behind the competition. Internal tests have reportedly shown that Apple's in-house models cannot keep up. Anthropic, in particular, is said to have impressed with its offering.

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Written by Ferdinand Hammer