Ragebait: When anger becomes digital currency
Markus Mayr
Shitstorms get brands talking – more than ever in the frenzied age of social media. More and more brands and individuals are turning to ragebait, or deliberate online provocation, as a strategic communication tool. Markus Mayr, head of the PR agency Storypark, explains how anger creates reach and the flip side of the coin.
Do LinkedIn posts like these annoy you? "I almost fired an employee because he bought me a MacBook with only 1TB of storage." It's increasing
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