Price war in the food trade: Lidl makes fun of its competitors with this cheeky commercial

Price reductions are still being heavily promoted in the grocery industry. Now, the latest study by Wirtschaftswoche magazine, "Germany's Price Favorites 2025," confirms Lidl's partial victory. The discounter is using this first-place finish to launch a humorous social media campaign against its competitors.

Bitter managers conferring in a dark back room: The common enemy is Lidl and its continuous fight for possible