Full Colour Media: UM positions itself against monotony with a colourful media mix
Stefanie Tannrath, CEO UM, wants to develop more customer-specific models with the "Full Colour Media" approach
The media agency UM aims to differentiate itself in the AI era with a scientific concept called "Full Colour Media" that takes individual brand patterns more into account and positions itself with "Full Colour Media".
Artificial intelligence will be the big game changer in the advertising industry. As with digitalization in general, Mediabra
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