Commentary on the owner agency ranking: Agencies and the AI ​​transformation: Old fairy tales

AI is primarily an efficiency driver in agencies

Artificial intelligence creates many new opportunities for agencies. It frees employees from mindless and repetitive tasks and frees them up for more creative and interesting work – without costing them jobs. That's the story people like to tell these days. But is it true?

Car pioneer Henry Ford is credited with the quote: "If I had asked people what they wanted, they would have said: faster horses